Real Easter Egg - Sainsburys response 1
Market and Economics

The Real Easter Egg and Sainsbury’s unreal stock-check

It was kind of Steven at Sainsbury’s to offer to check their stock of The Real Easter Egg at their store in Canterbury, following yesterday’s revelation that Sainsbury’s don’t, in fact, stock it anywhere. He must have given up searching, but Paul eventually responded: “They are not stocked in this store. You can request a product for a store via this link. bit.ly/21oWP3I. Paul.” This confused Sainsbury’s customer Linzi James, who, eager for her Nectar points, tweeted: “This link allows me to see that there is a Sainsbury close to me. How do I request a ‘Real Easter Egg’ from there?” To which Andy replied: “Hi Linzi! Sorry we aren’t running the real Easter egg this year due to lack of demand in previous years. Andy”.

So, no Nectar points for Linzi.

Having offered to check their stock, and then tweeting the option of ordering it specially, Sainsbury’s finally clarified that they don’t stock it anywhere and won’t order it in “due to lack of demand in previous years”. To which Sam added: “Hey Linzi, we stocked this in 2014. Hope this helps! Sam.”

Now this is interesting, because Sainsbury’s did indeed place an order for The Real Easter Egg in 2013, and it was for 2,000 eggs. The Meaningful Chocolate Company acknowledge as much on their website: “Now, for the first time, leading supermarkets Sainsbury and Tesco will stock The Real Easter Egg, though stock levels will vary,” they announced. But there was a hidden litany in that stock-level addendum.

A store like Tesco will ordinarily order around 40,000 eggs for a UK-wide promotion. Sainsbury’s ordered just 2,000. This might seem like a lot, but it is equivalent to an order from three schools, and amounts to no credible commitment at all. And this order was only placed after numerous approaches. The first time, Meaningful Choc representatives were thrown out. The second time, Sainsbury’s told them rather scornfully that it was not a credible product (..it has sold over a million..). But then a new buyer came in and said they would order some.

The Meaningful Chocolate Company honoured this very small order. It might have been nowhere near the stock level carried by Tesco, but there was hope that the acorn might just sprout.

Sainsbury’s accepted an initial delivery 924 eggs (for the whole of the UK) which they put on sale at £5.00, not the RRP of £3.99. Now, of course, Sainsbury’s can place whatever mark-up they wish on the products they choose to sell, but when customers know that something is available at £3.99 at Tesco, they’re unlikely to pay a fiver at Sainsbury’s. So, having inflated the price by 25%, people naturally refused to buy the product, which permits Andy to tell Linzi (and, indeed, the world): “Sorry we aren’t running the real Easter egg this year due to lack of demand in previous years.”

Sainsbury’s requested delivery of the remaining 1076 eggs, but the delivery driver was turned away at the gate, leaving The Meaningful Chocolate Company to pick up the costs. Ordinarily, a lorry would be loaded with 10,000 eggs: 1076 was hardly worth the transport costs in the first place.

So it would appear that the Sainsbury’s order was not a credible buy or plausible national trial at all, and despite the continuing success of The Real Easter Egg (and Advent Calendar) in other big supermarkets, only Sainsbury’s remain hostile to the idea of mentioning Christianity at Easter and Christmas.

Could it be – might it conceivably be – that Sainsbury’s placed such a meagre token order simply to permit Steven, Paul, Andy and Sam to tweet, “Hey, we did stock this Jesus egg in 2014, but it was so rubbish nobody wanted it”, thereby defaming and denigrating The Real Easter Egg to their 485,000 followers? That’s half a million people who might now be inclined to think that The Real Easter Egg isn’t quite on par with Cadbury Wispa, Lindt Golden Bunny or (of course) Sainsbury’s own Belgian Dark Chocolate Easter Egg with Cocoa Nibs, Taste the Difference. What a great way to drag the real meaning of Easter – the death and resurrection of Christ – through the mud.

  • Mike Stallard

    You’ve got the wrong Easter Egg! Humpty Dumpty is the one you are fumbling for.
    Allow me to repeat: Sainsburys is a commercial venture. If it supports one group against another group, all the people not in the chosen group will be unpleased and will go to Waitrose or Lidl.

  • john in cheshire

    Maybe Sainsbury’s don’t employ any Christians in their buying department. Just as the bbc doesn’t like having Christians in their religious department.

  • Sarky

    Big fuss about nothing. If you want one order it online.
    If sainsburys don’t want to stock it fine.
    Can only imagine Christians will buy it anyway, so bit of a niche.

  • Anton

    Well sleuthed Your Grace!

    Sainsburys are fully entitled not to stock it. And we are fully entitled to tell as many people as we know, in as many media as we like, what we think of Sainsburys as a result, and encourage people to buy elsewhere.

  • Holger

    It’s easy to see why the owner of this blog is a failed politician.

    If this post is representative of the kind of blatantly negative spin he puts on events that don’t suit his narrative, is it any wonder that no political party will select him as candidate for any seat it might conceivably win?

    This post typifies the kind of partisan nonsense that is the hallmark of the cynical demagogue. Sainsbury’s have said they didn’t stock the product in question because it didn’t sell. Blaming Sainsbury’s for that is mere scapegoating.

    A professional supplier manages his products right the way through the distribution chain. He works with supermarkets to set pricing. He plans a proper launch and schedules in-store promotions to push sell-through. Supermarkets have thousands of brands to manage. They won’t spend any time on a supplier who dumps product on them with a “let’s see how it goes” attitude.

    Had this supplier treated Sainsbury’s like a potentially valuable customer and proven their commitment by making a sustained effort to promote their product, future orders would have been forthcoming. Instead it appears they had a tantrum over the small size of the initial order and then didn’t lift a finger to help the supermarkets shift their stock.

    In those circumstances you can be sure Sainsbury’s won’t work with them again. They’ve shown themselves to be rank amateurs with a very Christian sense of entitlement in place of basic commercial common sense. The fact their product carries a Christian message is worth precisely nothing in a competitive marketplace. What counts is a solid distribution channel and good relationships with your resellers. When these are absent, your product won’t sell. It doesn’t matter how good it is or what USP it may have, if reseller staff aren’t giving it their enthusiastic support, it will languish unsold on the shelves.

    This is a clear case of an incompetent supplier blaming a reseller for its woes. If they think they can blackmail Sainsburys into taking on their poorly supported wares, something tells me they’ll be sorely disappointed. And when other resellers learn of their tactics, they may find future orders drying up. No reseller wants to work a supplier who tries to drum up negative feeling against them in revenge for perceived slights.

    I predict this supplier’s days are numbered. They may regret their cause was taken up by a crusading demagogue of a blogger who takes himself for some kind of avenging angel. It all depends on whether anyone with any influence in retail reads this blog.

    Hmmm. On second thoughts, perhaps they’re quite safe.

    • Anton

      How nice to read your refreshing words on this fine spring day.

      • Holger

        But really, wouldn’t it be a fine joke to see the coup de grâce delivered to a struggling Christian supplier by means of the venomous and accusatory words of a Christian blogger?

        With friends like fake Cranmer, who needs enemies?

        Leave these people to their own devices and they always end up shooting themselves in the foot. Why do you think Christianity has declined so very precipitously?

        • Anton

          This blog is written by Archbishop Cranmer. Will you please stop pretending that people like Adrian Hilton exist?

          • Holger

            Another fantasy has you in its thrall, I see.

            Credulity really is your middle name.

            Either that or Whopping Great Fibber.

          • Anton

            You really need to drop this delusion about Hilton. It can’t be good for you. The blog is written by Cranmer.

    • chefofsinners

      Address, if you will, the facts that over a million units of this product have been sold and that it is widely available at other supermarkets.

      • Holger

        The supplier was able to establish a working relationship with other retailers. Why not with Sainsbury’s?

        Don’t be too quick to blame it on the reseller. If the supplier only gave adequate support to resellers who ordered large quantities from the get-go, it was their decision to snub Sainsbury’s and not the other way round.

        When a big retail chain like Sainsbury’s opens the door to you, you jump at the chance no matter how miniscule the crack. You wedge your foot in it and make yourself indispensible by providing top notch support. You show them you’ll jump through hoops for them. You don’t sniff derisively at the size of the order and treat them like second class customers.

        If Sainsbury’s won’t work with this supplier, it’s most probably the supplier’s fault. It looks to me like they made the choice to treat the reseller’s reluctance and/or caution as an insult rather than an opportunity to prove themselves. I therefore applaud Sainsbury’s stance. Having experienced diva suppliers myself in the past, I know the only business decision that makes sense is to get rid of them. They never do well in the long term. Pride goeth before a fall.

        The moment they start thinking they’re entitled to your custom is the moment you should dump them.

    • There’s no need to stoop so low as to mock the Archbishop Cranmer for voicing his concerns over Sainsbury’s dodgy buying policy.

      • Holger

        Archbishop Cranmer died hundreds of years ago. He was killed by Christians who objected to his different take on their religion. He lived and died never having heard of Sainsbury’s. Probably never even imaging such a thing as a supermarket. How then could he voice any kind of opinion about Sainsbury’s purchasing policy?

        Of course you don’t mean archbishop Cranmer, do you. You mean the man who writes this blog, who has, as far as I’m aware, no title or honorific that should cause us to take his opinion any more seriously than anyone else’s. We know he isn’t a clergyman. Nor is he an MP. So who cares what he thinks about Sainsbury’s manner of managing their business?

        Self-appointed but totally unqualified “moral guardians” often assume pompous-sounding titles in order to lend weight to their utterances. If you confuse this man with someone whose opinion counts, you do so wilfully and at your own risk.

        • Our modern day archbishop Cranmer is a man of sound judgement and balanced opinions who is taken very seriously.

          • Holger

            Taken seriously by whom?

            Gibbering Christians?

            No doubt. But let’s face it, gibbering Christians form a very small percentage of the population.

            Outside of an incestuous little clique of religious nutters and traditionalist moralisers, your fake archbishop is virtually unknown. So how wide can his influence be?

            It’s easy to be a big fish in a little pond. But being world famous in Luxembourg doesn’t make you well known anywhere else.

          • I would imagine he’s taken seriously by most people. His influence is far reaching, this blog is top of Google listing under Archbishop Cranmer. His Grace is global!

            Not everyone likes to comment, nor on a regular basis, you usually on most popular blogs and even on the broadsheet and tabloid newspaper forums and news boards find only a relatively small number of regular readers are regular contributors to the comments and discussions sections there too.

            I take it you are not familiar with the language of Gibberish? I have not seen any written on this blog yet.

    • Little Black Censored

      Gosh, why do you bother?

  • The Explorer

    The message that accompanies the Real Egg is a bit in yer face. It treats the Resurrection as an historical reality. That would make the message, and hence the egg itself, deeply unpalatable to bishops, BBC executives, Linus, and any other sound secularist. A market, in other words, too large to be ignored.

    I wonder how many people do, in fact, read the blurb that accompanies a product. I picked up a muffin packet once that said they were invented after the Siege of Vienna. Some researcher was seriously adrift. Alternatively, there’d been a mix up with the packaging for the croissants.

    • Holger

      I’m no shopkeeper (as if!) but if I were, I certainly wouldn’t stock this product. There are more than enough easter eggs to choose from and if the product packaging on this one conveys erroneous facts or unconfirmed assertions, I wouldn’t want to take legal responsibility for misinforming the public.

      • Inspector General

        If you don’t serve Christians with Christian Easter Eggs, then you are a heartless hateful hetrophobic bigot. And you’re going to prison !

        • Holger

          The easter egg is not an official icon of the Christian religion. It’s merely a popular symbol that some choose to associate with the Christian resurrection myth.

          Retailers can choose to stock whichever easter eggs they like. Or none at all.

          If they choose not to stock this “Real” easter egg, you could try suing them, but your case would be dismissed as frivolous litigation before it ever made it to trial.

          For this you should be grateful, because you would lose and then be liable for huge court costs and possibly even a countersuit for malicious time-wasting.

          But don’t let me stop you if you’re determined. I advise you not to, but the final decision rests with you, and of course legal counsel, if you can find any to take on such a ludicrous case. I’d recommend the Christian Legal Centre. They have a track record of taking on unwinnable with the goal of positioning Christians as martyrs for their faith. Of course, everyone just laughs at them, but if they enjoy wasting their money while posturing vainly in front of a looking glass, why not?

          • Inspector General

            Bigot !!

          • Holger

            Incoherent fool.

            Quite calmly, with a slight shrug and a yawn. No need to waste exclamation points on a gibberer like you.

          • Inspector General

            One agrees with you. Normal types would say if a shop refused to stock Christian items for whatever reason, then they are free to do so. No one is beholden to anyone else in a free country. And what a business opportunity, for the sake of a small outlay on a sign “We do Christian Stuff” another concern would pick up the business. Isn’t trade marvellous!

          • Holger

            By all means, suggest that businesses put up such a sign. And when they see that the profit they make doesn’t even offset the cost of producing the sign, they’ll probably take it right down again. Or just leave it there until it rots, or falls behind the counter, or is defaced by bored school children.

            And then go and order a Christian cake from any bakery you like. If the proprietor happens to be gay, he’ll have to produce it. And he’ll probably be happy to. Why not cream a nice profit off bigotry? I certainly would if I made cakes for a living. All that intricate rendering of bible passages in icing would cost a bomb, so my profit margin would soar. And if any inadvertent spelling mistakes or the odd well-disguised satanic or masonic symbols crept in along the way, well it would just be coincidence, wouldn’t it? Or maybe they wouldn’t even be necessary.

            “And behold, I come quickly!” saith the Lord.

          • Anton

            You’ve found out his French surname?

            You can successfully google Jean-Marie Bigot, Jean-Pierre Bigot, Marc Bigot and countless others.

          • Little Black Censored

            What really winds him up is a joke, because he will never understand it. Is he German, do you think?

      • The Explorer

        Yes, the Real Egg message says that the egg represents the new life of the Resurrection, and the hollowness inside the egg represents the empty tomb. If these things are untrue there is no point in the Real Egg, or in any of its rivals, or in the Festival of Easter itself.

        We could still have a secular chocolate festival, I suppose, timed to commemorate Cortez’s defeat of the Aztecs, but there would be no reason for eggs or bunnies. Giving one another ordinary chocolate bars would do just as well.

        • Holger

          If these things are untrue there is no point in the Real Egg, or in any of its rivals, or in the Festival of Easter itself.

          He’s finally beginning to cotton on. Repitition never fails.

          No need to ban all commemorative festivals though. We have two solstices and two equinoxes a year. There’s no reason why we couldn’t rename Easter as Spring Day and commemorate it with chocolate eggs. After all, Spring is the season of new growth and what better representation of new growth could there be than an egg?

          • Inspector General

            Didn’t think you did reproduction. Just hedonism. Live for today and die in your 50s….

          • Holger

            You don’t do reproduction either, do you? Just bigotry. Live to hate today and die unlamented when the bile chokes you.

          • Inspector General

            “Dad, mum asked me to ask you this. Why can’t I be left alone with Uncle Holger? ”

            “Look son, it’s for the best. Tell you what. I’ll tell you when you’re older”

          • Holger

            Careful, old monster. If you keep posting about your twisted fantasies, they’ll come and take you and your computer away.

          • Inspector General

            “Dad, can Uncle Holger come to my birthday party?”

            “Don’t be silly, son. You’re 10 next birthday and Holger’s a grown man”

            “It’s just that Uncle Holger said he has parties and when I’m old enough he wants me to go to his”

            “Will you shut up about bloody Holger! He’s your mother’s brother. Nothing to do with me. Now get to your room!”

            “{SNIFF} Mums first marriage {SNIFF}”

            “Sorry love. I’m not blaming you for him, but if he touches Tommy, I’ll kill him. And I’ll get off”

            TO BE CONTINUED….

          • Holger

            Keep it up, old monster. You’ll push it too far yet again and end up with another reprimand from the fake archbishop. And you’ll fold and grovel like you always do.

            A recurring pattern of passive/aggressive behaviour marks you out not as a bully, but as that most loathsome and degraded of creatures: the bully’s snitch and hanger-on.

            How do you live with yourself?

          • Inspector General

            Ray Winstone to play the father, and Sarky with a wig on as the mother. What do you think…

          • The Explorer

            Eggs for Spring by all means, but if we want chocolate eggs I think we ought to acknowledge the South American connection.

            “He’s finally beginning to cotton on.” During my years as an atheist, I refused to eat Easter eggs. I was okay with hot cross buns because I believed in the crucifixion as an event, and placed it on the same level as the martyrdom of Socrates.

          • Holger

            Why am I not surprised that you were just as dogmatic and rigid as an Atheist as you are as a Christian?

            Faith’s got nothing to do with it. It’s basic personality type. The Zealot can be Christian or Muslim, religious or secular.

          • The Explorer

            I’d prefer to call it attempted consistency. I tried to live out the implications of my beliefs.

            Since I believed at the time that each must discover his own truth, I did not seek to impose my convictions on anyone else. If other atheists wanted to eat Easter eggs, and saw no contradictions in doing so, that was up to them.

          • Royinsouthwest

            And what type are you?

          • Pubcrawler

            “Repitition never fails.”

            In which case, write out ‘repetition’ 1000 times. Long-hand, no cheating.

      • Thank God you’re not a shop keeper then.
        There’s nothing erroneous on the packaging of The Real Easter Egg. The booklet informs the event which we celebrate at Easter took place about 2,000 years ago. That eggs are a reminder of the first Easter Sunday and are a symbol of hope and new life, or for some they represent the stone that was rolled away from the tomb of Jesus. The back page quotes Matthew 28: 5-8
        You’re just out to try and cause trouble you spiteful piece.

  • carl jacobs

    Why isn’t this scenario credible? They purchased a small order to test the product in a small number of selected markets to see if it would sell. They decided it wouldn’t and terminated the campaign. Why would they spend money just to able to say “We tried it and it failed?” Who would they worry about offending? If they thought the Christian market was big enough to worry about offending it, they would have done more to promote the product instead of staging a reason to not promote it.

    This is about money. Don’t look for ideological intent when money is a sufficient explanation.

  • David

    I don’t feel we can be sure about what was happening here, and what were the motives involved, but certainly a question mark hangs over their true intentions.
    Accordingly we shall be changing our weekly shopping habits. Fortunately our area is well served by a range of supermarkets so we have a good choice.

    • Dominic Stockford

      But the aggressively homosexual lobby supporting Tesco and Co-op are both out too, if we’re going to start taking moral stances. And I am sure the others all have their failure points too.

      • Holger

        I don’t know any gay people with aggressively homosexual lobbies. Most decorate their homes in the restrained and neutral tones common to much of contemporary design, which certainly is not associated with any particular form of human sexuality.

        Of course there is one old queen whose lobby really does resemble something camp and sparkly, with naked and gilded statuary strewn about the place in a variety of compromising poses. But really, can we imagine her shopping at either Tesco or the Co-op? Getting drab and sensible things delivered from John Lewis would be far more her style. It would certainly serve as a welcome antidote to all the acid colours and ludicrous hats she has to wear for her day job.

        So away with you and your fantastical stories about aggressively homosexual lobbies. One more piece of evidence that your religion is nothing but a tissue of lies and calumnies against an entirely innocent group of people.

        • Maalaistollo

          Maybe they concentrate more on the back passage?

          • Grouchy Jack

            Bad man.

          • Holger

            That’s the room of the house that Greek Orthodox women lavish the most attention on, or so I’m told. All those comings and goings mean that only hard-wearing fabrics are used.

            Thank the Theotokos for rear portals, eh? They can have as many friends over as they like without spoiling the perfect virginal spotlessness of their ceremonial entrances.

        • William Lewis

          Is it Elton John?

          • Holger

            Sirrelton shops at Harvey Nick’s.

            No, I was thinking of another dumpy old queen.

      • David

        Point taken, that all contain some flaws.

  • Plasterer

    Let the market sort it.

  • CliveM

    truth is, if they make money they’ll stock it, if they don’t they won’t. It’s a business.

    For charities they may be willing to make a loss (good publicity, included in their charitable giving) but not otherwise.

    • 1649again

      The obvious answer indeed, but the supermarkets don’t really work that way with small companies or new products. Often it comes down to whether a buyer identifies with/has a personal liking for a product. Some supermarkets give more leeway to buyers than others, Sainsburys is actually one of the more centralised.

      If Sainsburys had wanted to stock the product they would have had to order far more eggs in their order. In reality they clearly didn’t want to give it time of day but felt they had to be seen to giving it a go, but in effect sabotaged it through lack of effort. It was probably put in a small selection of stores, poorly merchandised and over-priced as a means of failing it. It’s quite possible that the order to stock it came down from on high within the company (perhaps a director was a Christian) but the people on the ground have ways of sabotaging orders from on high if they don’t like them.

      • CliveM

        But why would they do that? Probably because they felt it was a commercial non starter.

        I suspect they did it to avoid negative publicity.

        • 1649again

          Because:

          1. the buyer didn’t want it but was told to get it;
          2. to avoid unfavourable publicity.

          • CliveM

            Apologies I didn’t frame my question properly. Effectively that’s what I was meaning. With the added point that the probable reason the buyer didn’t want it, was that they didn’t believe the return would be worth the effort.

          • 1649again

            Possibly, or they don’t like the idea of it. There’s a widespread myth that buyers are just rational calculators. They’re anything but – they list stuff because they like it, delist because they don’t, they back hunches. Clearly to retain a listing you have to perform but they would judge that after quite some time with new products or small companies Subjectivity is hugely important.

          • CliveM

            Well I don’t really know the dark arts of retail buying so I’m not going to get all dogmatic about it.

          • 1649again

            I have enough years of dealing with supermarkets!

    • Politically__Incorrect

      Some big businesses have also become very political; Starbucks hiring refugees in response to Donald Trumps travel ban, Kelloggs boycotting Breitbart, Target promoting transgenderism, etc… I’m not sure where the commercial profit is in that. In fact, those three all saw their share price fall as a result.

  • There is now a Change.org petition for this. Please sign and disseminate widely. Blessings. https://www.change.org/p/sainsbury-s-ceo-sainsbury-s-stocking-the-real-easter-egg-and-the-real-advent-calendar

    • Sarky

      Sorry, but i really don’t get this.
      This product is stocked by other suppliers, just buy it there.

      Can we put up a petition for a certain Irish bakery to start selling ‘gay’ cakes???

      • Inspector General

        Unexpectedly. From the mouth of a fool. Sense. Didn’t see that coming. How could we on your past performance…

        • 1649again

          Sarky’s no fool IG, he just tries too hard to be funny or disruptive sometimes. This old Cromwellian puritan (:)) rather likes him.

          • Inspector General

            He’s classic court fool, 1649. And we all love the fool in our midst, though we boot him up the pants on occasion should he get above his station…

  • Watchman

    Sainsburys are masters of the art of evasion. Some while ago they sold Israeli products: I always bought their cherry tomatoes because they were Israeli, now they are from an Islamic country. At the same time as they stopped selling Israeli tomatoes they also discontinued an excellent product range of frozen flavourings like garlic, mint, ginger etc in useful cubes. These were made in Israel by a firm called Dorot. Sainsbury’s website was festooned with complaints about the discontinuation of these product, which were replaced with a much less useful frozen selection made in France. Sainsburys never attempted to explain why such a popular product had been discontinued.

    It seems that anti-Christian views have been added to its anti-semitism.

    Trouble is I’ve only got a Waitrose and a Sainsburys nearby and John Lewis showed it’s anti-semitism by refusing to stock Sodastream products. I think I’ll fast!

    • Dominic Stockford

      Grow your own!!

      • Watchman

        My own what, supermarket?

      • IrishNeanderthal

        When I try growing vegetables, it’s a rare event when I even recoup the cost of the packet of seed.

      • David

        “Grow your own!!”
        What chocolate Easter eggs ?

        • Sarky

          I recommend sowing maltesers in early march. Should get a lovely egg by easter.

          • David

            Pure genius – you’ve cracked it !

          • Pubcrawler

            Are you confusing Maltesers with Easter bunny droppings?

          • Merchantman

            No for those try chocolate coated raisins.

          • Sarky

            No. I dig those in over winter to guarantee a good crop.

          • Anton

            I thought you preferred bullshit!

          • Sarky

            No, that’s your preference.

    • 1649again

      Home delivery supplemented by local butchers, bakers etc.

    • bluedog

      ‘It seems that anti-Christian views have been added to its anti-semitism.’

      On the other hand it maybe that Sainsbury’s find it easier to steer away from religious controversy of any kind by maintaining a broadly secular commercial position.

      • Watchman

        In which case they wouldn’t regard it as inconsistent for someone with a strong concern for taking an ethical position not to want to trade with a company who shuns a supplier who takes a similar position to the customer.
        What is so appalling is that Sainsburys will not declare its hand sufficiently for the customer to be able to make an informed decision as to whether or not he wishes to trade with them.

        • bluedog

          ‘In which case they wouldn’t regard it as inconsistent…’

          Correct. One presumes that Sainsbury’s have assessed the risk as negligible in this instance, and find it easier to sell recognised branded product rather than niche-market offerings. Getting access to shelf space in supermarkets is the critical factor, and shelf space is jealously guarded by the supermarket operators. The supermarket operator is driven by sales revenue per square metre of floor space. A boutique offering simply won’t offer a credible return for them. They’re in business, not politics or religion.

          • Watchman

            If you look on the Sainsbury website you will find that they sell 96 different Easter Eggs from 20 different companies. I find it difficult to believe that just over 1% of their customers wouldn’t welcome the chance of buying an Easter Egg which told the real story of Easter, particularly if they highlighted it as a unique product.

            Perhaps the answer lies in the fact that over 25 % of the company is owned by a Qatari holding company and we are unlikely to ever know the full truth.

  • Paul Greenwood

    Sainsbury belongs to Qatar. Why don’t they try selling through Aldi which pays cash and quickly

  • Manfarang

    I will have to check out the shop at the Landmark Hotel to see if they have any Easter Eggs.

    • bluedog

      Chocolate and Bangkok may be mutually exclusive.

      • Manfarang

        Plenty of chocolate in the supermarkets in Bangkok these days, even one brand with natural sweeteners available. No Easter eggs.

  • David

    At eden.co.uk they are selling 6 Real Easter Eggs for £23.94 including free postage. Eden market a range of Christian books etc.
    So for those with a few lucky children, or for greedy chocholic adults like me, there’s your on-line purchasing opportunity !

  • carl jacobs

    Products don’t have an entitlement to shelfspace. A business has every right to refuse to stock a product. Refusal to stock a product is not evidence of a conspiracy to suppress Christianity.

    Of course, consumers also have every right to pressure a business to conform to their desires. The marketplace isn’t fair, after all.

    • Watchman

      Spoken like a true ostrich!

      • That’s a bit unfair on the poor ostrich.

        • carl jacobs

          Foul treachery betrays itself. The hand once clasped in friendship now holds a poisonous blade covered with blood red proof of its villainy.

          Poetic. And stuff.

          • Somewhat morbid … and stuff … in’nit.

          • carl jacobs

            Shakespearean, I thought. Bringing to mind poor Caesar.

          • Yes, Carl. Jack wishes you a speedy recovery.

          • Sarky

            Infamy, infamy…….they’ve all got it in for me.

          • Anton

          • Pubcrawler

            There are many great lines in that film, but the ‘infamy’ gag was pinched from an episode of Take It From Here.

  • Martin

    My wife’s comment was that the depiction of the Easter story on the egg was a bit wimpish. If the CoE has anything to do with it I doubt it’s worth much.

    And, in any case, what has a chocolate egg to do with Easter? There is no biblical requirement to celebrate Easter anyway, indeed the only requirement is to remember the Lord at the Lord’s Supper, nothing else.

    • carl jacobs

      There is no biblical requirement to celebrate Easter anyway

      Ummm … so? Does that make it wrong?

      • If it’s not in scripture ….

        • carl jacobs

          Many things are not in Scripture.

      • Martin

        Carl

        It means it isn’t required, and hence easter eggs are of little importance.

  • Archbishop Cranmer‏ @His_Grace 49m49 minutes ago
    His Grace’s blog has been going 11 years today. That’s quite a long time. ‘To every thing there is a season..

    Congratulations, YG.

  • Dominic Stockford

    This is the point at which this DOES become a story worth thinking hard about.

    http://www.dailymail.co.uk/news/article-4413502/Sainsbury-s-Asda-won-t-stock-Christian-Easter-egg.html